CRM for Marketing Professionals
Deliver impactful marketing campaigns and consistent
communications with Microsoft Dynamics CRM 2011. Marketing
professionals have robust data cleansing and segmentation tools, campaign
management features and insightful marketing analytics.
Link to the Microsoft site for an
online demonstration of the marketing functions and capabilities in CRM
2011.
Microsoft Dynamics CRM 2011 provides a marketing
solution that is flexible, easy to use and engineered to fit any business.
With familiar and intelligent marketing capabilities, you can market more
effectively, improve productivity and gain actionable insight into marketing
efforts.
Manage Your Data Effectively
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Effortlessly
import data from other sources into Microsoft Dynamics CRM.
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Use
predefined data-mapping rules or create new ones on the fly.
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Confirm data
import status with automatic e-mail notification.
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Intelligently cleanse your data to eliminate duplications and decrease
your cost per engagement(CPE).
Pinpoint Your Marketing Efforts
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Use
natural-language queries to instantly segment customers or prospects.
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Create
highly targeted lists and associate them with campaigns.
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Set up
personal or public views for reuse.
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Easily share
target lists with colleagues and vendors.
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Export lists
into multiple formats for bulk email or direct-mail communications.
Streamline Campaign Planning
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Plan and
track activities, tasks, budgets and details for each marketing
activity.
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Set up
product catalogues, price lists and discounts for optimal offers.
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Tailor
messages and offers to highly targeted lists.
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Save time
and money with reusable campaign templates.
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Use
predefined workflows to streamline processes and approvals.
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Create
Internet landing page for campaigns without any coding.
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Easily
create marketing plans with embedded document management capabilities.
Simplify Campaign Execution
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Initiate and
distribute campaigns and communications instantly.
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Track and
manage all event and customer details in one central platform.
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Use embedded
Mail Merge capabilities to instantly send mass communications.
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Manually or
automatically assign marketing tasks and leads.
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Create
on-the-fly campaigns with the Quick Campaign Wizard.
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Create rules
to trigger responses based on customer interest.
Improve Response Management
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Centrally
capture and track responses for marketing campaigns.
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Automatically capture and categorise responses from Internet landing
pages.
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Score
responses using predefined rules.
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Instantly
assign responses to most qualified resources for follow-up.
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Instantly
convert responses to leads.
Streamline Lead Tracking
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Better
coordinate with sales by tracking leads in one centralised system.
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Automatically assign or score leads based on predefined workflows.
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Instantly
light up the most promising leads with conditional formatting.
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Use guided
dialogues to streamline the lead qualification process.
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Ensure your
marketing staff are working on the most current leads with bidirectional
data synch with Excel.
Extend Value with Microsoft Office
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Use
Microsoft Dynamics CRM within Microsoft Office Outlook for improved
productivity.
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Instantly
find the information you need with preview panes, personal views, record
pinning and Most Recently Used lists.
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Eliminate
redundant email tracking through Office Outlook synchronisation.
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Better
collaborate with co-workers with embedded presence feature.
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Streamline
mass mailings with built-in mail-merge capabilities.
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Add Office
Outlook contacts to marketing lists with a few mouse clicks.
Automate Workflows
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Boost
productivity with personal, team or organisational workflows.
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Dynamically
assign tasks to the most appropriate resource using configurable rules.
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Accelerate
approvals using predefined workflows.
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Automate
follow-up with predefined triggers.
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Set alerts
and reminders for campaign milestones.
Mobile Express for Microsoft Dynamics CRM
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Access
customer data from any web-enabled device anywhere, anytime.
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Track
budgets and push through approvals while on the road.
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Create or
update campaigns on the fly.
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Update,
qualify or assign leads while on the road.
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Track key
marketing metrics while on the road with rich offline reporting.
Gain Key Insights for Decision
Making
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Measure your
marketing success with key performance indicators (KPIs).
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Gain
business insight with flexible dashboards and inline data visualisation.
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Follow key
marketing objectives with comprehensive goal-tracking capabilities.
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Track key
campaign indicators with built-in reports.
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Identify
trends and allocate resources with powerful predictive analytics.
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Use robust
data cubes for trending analysis.
White Paper:
"Real World Marketing: Enabling Marketing Throughout the Organisation" -
IDC
White Paper:
"Sales and Marketing: The New Power Couple" - Microsoft Dynamics and
Peppers & Rogers Group
White Paper:
"CRM and Social Networking: Engaging the Social Customer" - Microsoft
Dynamics
For further information on CRM, to start a free 30-day
trial for CRM 2011
click here
or contact Daniel Jones, CRM Online Consultant, on 01225 336096, email
crm@f1comp.co.uk.
More information about Microsoft Dynamics CRM 2011 can be found via F1's
CRM main page.