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Module 1: Introduction to E-Commerce Sites
- E-Commerce with Microsoft bCentral
- Services in Microsoft bCentral
- Components of E-Commerce Web Sites
- Methods of Implementing Security on bCentral Web Sites
Skills
- Describe the importance of bCentral in developing an e-commerce Web site.
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Module 2: Creating and Customizing E-Commerce Web Sites
- Benefits of Using Site Manager
- Signing Up for Site Manager
- Creating the Home Page of a Web Site
- Specifying the Type of Business
- Customizing the Home Page
Skills
- Signing up for Site Manager.
- Creating the home page of a typical e-commerce Web site by using Site Manager.
- Specifying the type of business by using Site Manager.
- Selecting a theme for your site by using Site Manager.
- Customizing your site home page by using Site Manager.
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Module 3: Building an E-Commerce Web Site
- Adding Web Pages to the Web Site
- Adding E-Commerce Functionality
Skills
- Adding a category page to the Web site.
- Adding a content page to the site.
- Adding a shopping cart to the site.
- Defining payment, shipping, and tax rules.
- Processing orders online.
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Module 4: Customizing Web Pages Using Microsoft FrontPage 2000
- An Introduction to Microsoft FrontPage 2000
- Opening a Web Site in Microsoft FrontPage 2000
- Customizing a Web Site Using Microsoft FrontPage 2000
- Saving a Web Site Locally
- Publishing a Local Copy of a Web Site in Site Manager
Skills
- Opening a Web site in FrontPage 2000.
- Customizing the theme and borders of your Web site by using FrontPage 2000.
- Adding images, marquee text, tables, hyperlinks, and lists by using FrontPage 2000.
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Module 5: Promoting Your Web Site
- Making Your Web Site Accessible
- Signing Up for Traffic Builder
- Using SubmitIt! to Submit Your E-Commerce Web Site
Skills
- Signing up for bCentral Traffic Builder.
- Submitting an e-commerce Web site to multiple search engines and directories.
- Obtaining status reports on submitted sites.
- Verifying submission of the Web site to search engines.
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Module 6: Advertising Your E-Commerce Web Site
- Advertising Web Sites
- The Banner Network Service: An Introduction
- Using Banner Network to Advertise Your Web Site
Skills
- Signing up for the Banner Network service.
- Categorizing the content of your Web site.
- Inserting LinkExchange HTML code to place banners.
- Submitting a banner to Banner Network.
- Targeting your banner at appropriate Web sites.
- Blocking banners from specific categories of Web sites.
- Viewing statistics on the number of user visits to a Web site.
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Module 7: Managing Mailing Lists
- Introducing the ListBot Service
- Types of Lists
- Creating a List in ListBot
- Managing Lists
- Managing List Members
- Managing Messages
- Viewing Reports on Lists Created in ListBot
Skills
- Signing up for the ListBot service.
- Creating a ListBot list.
- Managing lists.
- Managing list members.
- Managing messages.
- Viewing and interpreting reports generated by ListBot.
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Module 8: Setting Up Affiliate Programs
- An Introduction to Affiliate Programs
- Terms Associated with Affiliate Programs
- Using Microsoft bCentral Services as an Affiliate Partner
- Using Microsoft bCentral Services as an Advertiser
- Creating an Affiliate Program
- Managing an Affiliate Program
- Viewing and Interpreting Reports Generated by ClickTrade
Skills
- Signing up as an affiliate partner by using the ClickTrade Advertiser service.
- Joining an affiliate program by using ClickTrade.
- Creating and managing an affiliate program.
- Viewing and interpreting reports generated by ClickTrade.
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Module 9: Checking Web Site Ranking
- Introducing the PositionAgent Service
- Using the PositionAgent Service to Check Web Site Ranking
- Interpreting Reports Generated from Search Engines
Skills
- Checking the ranking of Web sites by using the PositionAgent service.
- Interpreting the reports generated by PositionAgent.
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Module 10: Summing It All Up
- Planning an E-Commerce Web Site
- Sequence of Use of bCentral Services
- Site Creation Phase
- Site Promotion Tips
Skills
- Describe some of the best practices for creating an e-commerce Web site.
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Exams:
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There are no exams directly associated with this course
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Price Options ex VAT:
Classroom Training
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Distance Learning
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eLearning Options
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Book Learning
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£
1185
(€1683)
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£
674.00
(€957)
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No Books Supported for Course at present
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Call Free on 0800 169 1890
Print 2 Page Flyer
Last Modified 01 May 2008
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