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Company attempts to transform public attitude to email
(Print copy of document in PDF format) What is PDF?

F1 is pleased to announce a radical new initiative to redirect its marketing efforts away from paper based communication and towards Email & the web. We want to encourage customers to make use of our Emailed Newsletter and have decided to donate 10p to charity for every marketing Email we send out. This initiative will mean that F1 will donate up to Ł10,000 p.a. to UK charities!

If this idea is taken up by other companies it could produce a substantial and regular income source for charities worth up to Ł800 million a year in the UK alone!

To help F1 make regular donations to charity just subscribe to our monthly 1 page emailed newsletter:

Please send me F1's 1 page monthly Newsletter

More information..........

F1's Managing Director, Stephen Price said, "We want to break the spiral of increasing paper consumption by businesses. This spiral costs society more resources to produce and more resources to distribute and in the end the customer ends up paying for them either directly or indirectly".

"What we are doing, where possible, is to make Email the first preference for communicating most products and services. The advantages of migrating to Email and donating the savings to charity are many-fold and the effect would be very significant if applied by businesses world-wide".
Advantages include:

Both the environment and business community benefits as less paper based marketing materials are printed and distributed. This in turn reduces demand for trees and fuel costs.
Registered charities benefit by receiving regular and significant donations from the business community.
Each customer will have a more positive attitude toward Email marketing, knowing that they are, in effect, helping to contribute 10p to charity whenever they receive a CHARITY FUNDING Email (what we call CFE).
The supplier has a financial incentive to continually refine their Email databases and ensure that the marketing Emails go only to the people who have a genuine interest in their goods and services.

In a customer survey F1 recently conducted, over 70% of our customers said they would prefer to receive a training newsletter via Email. We at F1 feel we have an obligation to move to Email based marketing for all our customers who have Email and web access and want to encourage potential customers to visit our web site and see for themselves what services we offer. We think this can be best achieved by the use of the charity funding Email where everyone benefits.

We would also like to encourage other companies engaged in marketing to follow our example. Interested parties should contact Stephen Price on 01225 427285 or visit our Web site page www.f1comp.co.uk/10phelp.html

see F1's Charity donations page

Adobe Acrobat (PDF) Reader is a free application which enables people to view and print flyers just as they would have been professionally printed. You can down load it from the site below:

Table of all F1 Flyers in PDF format

Š F1 Computing Systems 2001