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Could this be the end of Junk mail as we know it?
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A UK based computer training company has come up with an idea which, if followed by other companies, would transform the way businesses market their products and services, and could spell the end of that major annoyance of consumers - Inappropriate Junk Mail and help charities at the same time!

F1 itself has announced a radical new initiative to stop using mailshots to send out marketing information and is, instead redirecting most its efforts towards Email & the web. F1's Managing Director, Stephen Price, said, "We want to encourage our customers to make use of our Emailed Newsletter and have decided to donate 10p to charity for every marketing Email we send out". This initiative will mean that F1 will donate up to Ł10,000 p.a. to UK charities!

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More information..........

F1 is offering to assist charities to create 'opt in' marketing lists for both Email and postal mail. We envisage a system where consumers would register their interests with their preferred charity and make a commitment to only accept marketing information sent by companies approved by the charity. The charity in turn would be allowed to sell the consumer names for one off use to companies wishing to market a specific interested group. This would enable consumers to limit what types of marketing information they receive and know that their preferred charity is directly benefiting when they receive such marketing information.

If this idea is taken up by other companies it could produce a substantial and regular income source for charities worth up to Ł800 million a year in the UK alone!

Stephen Price said, "We want to break the spiral of increasing paper consumption by businesses. This spiral costs society more resources to produce and more resources to distribute and in the end the consumer ends up paying for them either directly or indirectly".

"What we are doing, where possible, is to make Email the first preference for communicating most products and services. The advantages of migrating to Email and donating the savings to charity are many-fold and the effect would be very significant if applied by businesses world-wide".

In a customer survey F1 recently conducted, over 70% of our customers said they would prefer to opt in and receive a training newsletter via Email. We at F1 feel we have an obligation to move to Email based marketing for all our customers who have Email and web access and want to encourage potential customers to visit our web site and see for themselves what services we offer. We think this can be best achieved by the use of the charity funding Email where everyone benefits.

We would also like to encourage other companies engaged in marketing to follow our example. Interested parties should contact Stephen Price on 01225 427285 or visit our Web site page www.f1comp.co.uk/10phelp.html

For more information please refer to the following interview with Stephen Price the Managing Director of F1. www.f1comp.co.uk/10pinter.html

4th May 1999

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Table of all F1 Flyers in PDF format

Š F1 Computing Systems 2001